Show To Tell Your Followers On Social Media

It is one of the most regularly advised literary skills. The show, don’t tell. Having been a professional writer for well over ten years now, I happen to believe that this is truly effective. It’s a good skill to deploy if you are doing commercial copywriting work for an ad agency. And in recent months, I’ve seen how well this device works as I lure new social media followers for Instagram marketing purposes.

It is quite a different matter for those professionally involved in influencer marketing. This will be the case for those who are not promoting a particular commercial product or service. It is the case for those professional influencers who are endeavouring to make salient points on issues of the day. But like commercial copywriters, they will of course, still be utilizing their powers of persuasion. The strong message is also in the voice.

And from personal experience, I have gathered that it can take time to develop that assertiveness in your writing. Certainly the work and practice is not entirely easy, particularly if you have a friendly or docile style of writing that tends to come across as all flowery as in the case of just wishing to spread the love. For the purposes of promoting a good cause or just engaging in social, friendly banter, this is still acceptable.

Unless of course you are engaging with a group of close-knit friends who are familiar with each other’s crudities and will never be offended when the voice reaches fever pitch. For the new small business practitioner, this is one of the reasons why it can be so difficult to attract attention from the public on your social media platform. People are faced with so much business and noise on their mobiles these days that they are hardly going to take note of a mousy squeak every now and then.

So, if you really want to place your little business in its proper lift off mode, do raise your voice from time to time. Show, don’t tell, but raise your voice so that everyone can hear you loud and clear. This will be done in words – and by that it does not mean that you must resort to upper case lettering all the way through, that can also be off-putting – but it will be even more effective when you actually do it physically.

This can be captured through your video voice message. And physically, you need to project yourself forward, standing up straight with shoulders positioned confidently, but never rigid like a statue all devoid of emotion. In order to sell your products and services on social media platforms like Instagram and YouTube you need to show your new followers and viewers that you are enthusiastic about the work you have prepared for them and that when it needs to come down to brass tacks, you mean business. And that is another important thing; never be shy to talk about the money.

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